If there is one thing that we can say about the classic American marketing company, it is that they are incredibly adept at creating a need and then finding a way to fill it. We see this in the coffee business all the time. For example, the single serve coffee machine was considered a luxury when introduced in the early 2000s. Ten years and millions of marketing dollars later, single serve machines are considered a necessity. So what’s the next big thing coming in coffee? The cold brew coffee maker.

Cold brew coffee is today what latte and cappuccino were seven and eight years ago. It is the new hip coffee drink among young professionals and older coffee drinkers alike. How hip is it? It is so hip that even in a country like England, where they are more known for their tea than coffee, cold brew coffee is all the rage. You can buy cold brewers in London as easily as you can in New York.

Cold Brew Machine

A person who wants cold brew coffee cannot just brew a pot with a traditional hot water machine then throw it in the refrigerator for a few hours. No sir. Cold brewing is an entirely different process that extracts different flavors from the coffee bean. It has been said that cold brew coffee is milder, gentler, less acidic and naturally sweeter. The problem is that the brewing process takes 12 to 24 hours.

In order to allow your coffee to steep for that long without ending up with grounds suspended in the final product, you need a special cold brewer capable of suspending the coffee in the water while keeping it all together. To that end, a number of manufacturers have come up with cold brewers.

The clear leader right now is the Toddy Cold Brew System. Toddy has been making cold brewers since the 1960s, but they have remained largely obscure in the absence of a cold brew craze. Now that the craze is on, Toddy is quickly becoming a household name. Competitors include household products manufacturer OXO, French press maker Bodum, and Filtron.

Coming to Your Office, or Not

So, will the cold coffee craze make it to the average office environment? Probably not. At least not where brewing in the office is concerned. Who has the foresight to set up the cold brewer the day before the coffee will be consumed? Moreover, at the rate office drinkers down their java, it would take too long to cold brew enough to keep the entire office happy every day.

Cold brew coffee will continue to be the domain of neighborhood coffeehouses and mass producers capable of putting out thousands of bottles per day. As for the Galaxie team, we will keep right on with our mission of providing the greater New York area with coffee and beverage service that our customers can rely on. We would be more than happy to serve your office.