Is Cold Brew Coffee a Year-Round Beverage?

Cold brew coffee is here to stay. Once fans of iced coffee realized that cold brew tastes better and is readily available, it was only a matter of time before cold brew began displacing iced coffee in home refrigerators and neighborhood coffee shops. So now the coffee drinking world is asking a new question: is cold brew coffee a year-round beverage?

The answer to that question depends on who you ask. Ask the average coffee drinker in a place like New York City and you are likely to be told ‘maybe’. After all, many people won’t want to drink cold brew on a January day cold enough to stick your tongue to a light post – if you are predisposed to lick it? New Yorkers probably prefer hot java during the winter.

On the other hand, ask somebody who lives in Miami and you are likely to get the opposite response. In a part of the country where the coldest winter days barely demand changing from shorts to long pants, hot coffee is somewhat of an anathema. Cold brew is more to their liking.

Last winter we didn’t sell a lot of cold brew coffee. My prediction is this will change during this upcoming winter. We have many more customers currently buying cold brew, when compared with a year ago. I see no reason this shouldn’t continue in the future. I will provide an update in the Spring!!