4 Reasons Behind the Coffee Upgrade Frenzy
We have experienced quite a surge in the number of offices wanting to upgrade their coffee service in the last couple of years. Things have gotten so busy that we are now referring to it as the ‘coffee upgrade frenzy’. This is not a bad thing; it’s just that this round of coffee upgrades is unlike similar periods in the past.
So what’s going on? What is behind the coffee upgrade frenzy? As we see it, there are four primary factors in play:
1. New Break Rooms
Throughout the Great Recession and in the years immediately following, businesses held on to their cash. They didn’t spend to remodel their break rooms or move into nicer offices. Now that the economy is humming once again, things are changing.
Many of the coffee upgrades we handle are the direct result of companies either moving to new buildings or redecorating their existing facilities. And when you are going new in the break room, it is only natural to upgrade your coffee equipment and beverage selection.
2. Demand for European Coffees
Next is the ever-evolving maturity of consumer tastes that has resulted in higher demand for European-style coffees and espressos. We are seeing that the same demand is facilitating the need for new equipment in some cases. How long the European coffee and espresso trend will last is anyone’s guess, but we are happy to be on board for now.
3. Cutting-Edge Equipment
The equipment that powers the office coffee industry has changed quite a bit. Some of the newest equipment on the market is truly remarkable. We are not surprised that more of our clients want access to this new equipment, especially since it gives customers access to a wider variety of beverage options.
For the record, Galaxie Coffee carries all the latest equipment, from drip brewers to single cup machines. We maintain it all ourselves as well. When you choose us to be your coffee service provider, there is never a worry about your equipment delivering the delicious beverages your staff expects.
4. Better Coffee Away from Work
Many of our clients offer office coffee and other beverages as a fringe benefit designed to recruit and retain employees. It works very well for that purpose until employees discover they can get better coffee away from work. Suddenly, office coffee isn’t as much of a draw.
A significant portion of our coffee upgrades are the direct result of our customers looking to compete with off-site providers. They are willing to upgrade because they want employees to continue getting the best coffee at work. The same goes for teas, juices, and all the other beverages we carry.
Is your company looking at a break room remodel? Are you planning to move to new digs later this year? In either case, your company is a perfect candidate for a coffee upgrade. Please contact us so we can talk about your needs. We are here to help you navigate the coffee upgrade frenzy.