Monthly Archives: March 2017

Top 5 Coffee Industry Trends for 2017

Top 5 Coffee Industry Trends for 2017We are now a couple of months into the year, and already some interesting trends are developing in the coffee industry. Here at Galaxie Coffee, we follow those trends for obvious reasons. Below are the top five just now emerging. Some will undoubtedly continue to grow and significantly impact the industry this year while others will simply fade away. It will be interesting to see how each of them fare.

1. Adding Nitrogen to Cold Brew

Both the National Coffee Association and research company Mintel agree that cold brew will be very strong in 2017 while iced coffee begins to decline. But Mintel goes one step further by predicting the introduction of nitrogen to cold brew. A few national coffee chains are already using the trick to create a creamy cold coffee beverage that is rather unique. If they can make it work, we expect more companies to be experimenting with nitrogen cold brew.

2. Marketing Will Focus on the Experience

Millennials are now the single largest demographic group in America despite the aging population of baby boomers. As such, the coffee industry will be targeting millennials quite a bit more this year. That means focusing the message on the social experience of coffee rather than brewing that morning cup of joe before heading off to work. Focusing on the experience will be seen in everything from packaging to advertising. There will also be less emphasis on price, given that millennials are more likely to freely spend for an experience they appreciate.

3. A New Emphasis on Coffee Processing

With the industry now focusing more on millennials, they are also looking at new ways to present coffee. We expect to see a greater emphasis on coffee processing to create new flavors and styles. Processing occurs between harvest and grinding; it includes everything from roasting to aging.

4. Greater Demand for Bottled Coffee

Though iced coffee ought to decline while cold brew grows, both trends could be overshadowed by higher demand for bottled coffee. Known in the industry as ready-to-drink (RTD), this coffee product generated revenues in excess of $2 billion in 2015. Late last year, Coca-Cola and Dunkin Brands even entered into a partnership to bring new bottled coffee products to market in 2017.

5. The Convergence of Coffee and Alcohol

Lastly, younger coffee drinkers have been looking for the local coffeehouse and the bar next door to merge for a long time. It looks like 2017 could be the year for such an enterprise. Industry watchers expect more coffeehouses to start serving alcohol in 2017. Some of them will undoubtedly find ways to infuse their coffee with alcohol to create unique, new beverages.

We expect our own emerging trend here at Galaxie Coffee: growing opportunities to serve more customers as we work hard to introduce the Galaxie name to more offices and work sites throughout the greater New York area. If you are looking to add coffee and beverage service to your workplace, we would be happy to serve you.

Can Drinking Coffee Help You Lose Weight?

Can Drinking Coffee Help You Lose Weight?Perhaps you have heard arguments in favor of using coffee as some sort of weight loss supplement. As the thinking goes, drinking coffee as your primary beverage during a weight loss campaign can help you lose weight by suppressing your appetite. But is it true? And if so, how much coffee would you need to drink to realize any genuine benefits from doing so?

There are opposing opinions on both sides of the question. So to get to a credible answer, we consulted the Mayo Clinic website. According to contributor Katherine Zeratsky, R.D., L.D., caffeine may help with weight loss efforts somewhat, but there is not enough evidence to prove that increased caffeine intake results in any amount of significant weight loss or helps keep weight off.

What People Say about Caffeine

Proponents of using coffee as a weight loss supplement point to the caffeine found in the beverage as being the helpful ingredient. Caffeine is found not only in coffee but also in a long list of other beverages including cola, tea, energy drinks, etc. Even makers of weight loss pills put caffeine in them.

Caffeine allegedly works as an appetite suppressant, thereby helping you eat less. But as Zeratsky points out, the suppressing effects of caffeine are only temporary. Unless you are constantly drinking coffee throughout the day in order to keep the level of caffeine in your system stable, there will not be enough of an appetite suppressing effect to help in the long run.

Coffee is also pushed as a weight loss supplement in the belief that caffeine has thermogenic properties. Thermogenesis is the process by which your body creates heat as it digests food, burning calories as it does so. Again, Zeratsky says there is insufficient evidence to prove that the thermogenic effects of caffeine are strong or consistent enough to be of any help for weight loss.

Use Caffeine Wisely

It is possible that there is anecdotal evidence of caffeine (specifically coffee) helping people lose weight. The fact is there are always some things that seem to work for a small handful of people even if they do not work for everyone else. So both Zeratsky and the Mayo Clinic suggest that anyone who intends to use coffee or caffeine-containing products to help lose weight do so wisely.

As for coffee specifically, using it as a weight loss supplement dictates that you drink it black. It will not help at all if you load it up with cream, sugar, and all the calories that come with them. Also be careful of specialty coffees. These tend to be high in both calories and fat.

Here at Galaxie Coffee, we are in the coffee business because we love coffee. If drinking coffee is helping you lose weight, good for you. We are here to supply our clients with the best beverage service in the greater New York area, weight loss debates notwithstanding. We would be happy to supply your office with a full range of beverages and break room supplies.