Monthly Archives: December 2014

An Interview with Ed Seidenberg, CEO of Galaxie Coffee

Ed Seidenberg

Ed Seidenberg

Recently, Galaxie Coffee CEO Ed Seidenberg was kind enough to make time in his busy schedule to answer some questions. The resulting interview follows:

 

Q: Please explain the type of business this is, and the services/products you offer.

A: Galaxie Coffee is primarily an Office Coffee Service (OCS) company providing both coffee and coffee brewing equipment to a combination of corporate offices, schools, government agencies  and bagel stores and delis.  In addition to coffee, we offer a wide range of water, tea, soda, juice, snacks, cereals, paper goods and all the allied products that go along with coffee.  These include sweeteners, creamers, stirrers, etc.  We also offer many different types of cleaning and  floor care products as well as light bulbs.

Q: How did you get started in your business?

A: Galaxie Coffee was founded by Leonard Robbins and his son Neil, who is actively involved in running the business. The current management team of Joseph and Ed began their association with Neil in December 2005. Since then, Galaxie Coffee has more than tripled in size through organic growth, as well as the acquisitions of Regal Coffee and All Island Janitorial Supply. The acquisition of Regal Coffee in February 2008 enabled Galaxie Coffee to broaden its customer base in Nassau and Suffolk counties. The acquisition of All Island Janitorial Supply in November 2008 has allowed the company to significantly widen its product offering.

Q: Where is your business headquarters located? Are there any branch offices?

A: Our office and warehouse are located in Farmingdale, NY from where we can easily serve NYC, Long Island and Westchester.

Q: Who are your customers? What do they typically look for?

A: Our customers are primarily corporate offices who understand the benefits of offering high quality beverages and snacks to their employees.  We can tailor the coffee program to the size of the office as well as to the budget.   No office is too big or small!

Q: Why do your customers choose you, as opposed to your competitors?

A: Galaxie Coffee has built a reputation of providing excellent products at competitive prices.  However, it is our level of service that really separates us from the competition.  All of our employees are trained to go the extra mile and provide a level of customer service that goes above and beyond what the typical customer expects.

Q: How has computer technology impacted your business?

A: Over the years, we’ve updated our computer systems and website.  We try to use technology in conjunction with the old-fashioned human touch.  Many of our customers prefer to call their orders in and talk to our reps.

Q: Where do you see your business and yourself 5 years from now?

A: I’d like to think we can grow organically and through acquisition over this period.  The key will be to retain the attributes that allowed us to reach this point, and hopefully even improve upon them.  Offering a superior level of customer service is one of our core values and we will continue to make that a priority.  We will look at adding new product lines when they make sense for us and our customers.

Thanks for your time, Ed, and Happy Holidays!

Single Serve vs Full-Pot Brewers: When Is Each Appropriate?

Single Serve vs Full-Pot Brewers: When Is Each Appropriate?Whether making coffee at home or providing it for the office, today’s coffee drinkers can choose between standard full-pot brewers or single serve machines. The single serve machine has enjoyed a surge of popularity over the last five or six years. However, are these the best choice? It turns out both kinds of brewers have their advantages and disadvantages. Let us look at when each one is appropriate.

Maximum Convenience

The strongest selling point for single serve coffee is convenience. Just make sure the tank is filled with water, place a pod in the machine, and press the button. In under two minutes, you have a single cup of hot, fresh coffee ready to go. There are no filters to worry about, no baskets to empty, no pots to burn, etc.

Convenience is a big factor in many offices where the ‘coffee person’ used to be designated to make sure the coffee area was clean and there was enough product on hand. Nevertheless, with a single server machine, that person’s duties are now considerably less.

Flavor Choices

The single serve machine is also appropriate in environments in which coffee drinkers prefer different flavors. With a full pot brewer, switching flavors throughout the day requires cleaning out filter baskets and pots. It also means the majority of the coffee drinkers in the office need to appreciate the flavor chosen for a particular pot in order to avoid waste. A single server machine eliminates all of the hassles of different flavors by containing a single serving in each pod.

Cost Comparison

Full pot brewers have been around for decades. These have long been the choice for companies providing coffee service to their employees because they are so cost-effective. If you are trying to stay within a strict coffee budget, the full-pot brewer is a more appropriate choice.

According to a 2012 report from The Kitchn, coffee is significantly more expensive when purchased in individual pots or capsules. Some of the more expensive brands can run $50 per pound or more. According to experts, people do not tend to think about this because they are only thinking about the price per cup. Nonetheless, even that is pretty expensive.

If you purchase a box of 12 pods for $12, that’s one dollar per cup. However, if you buy a case of 42 packets at 1.5 ounces each for $42, the full-pot price comes out to just under $0.09 per cup.

In the end, it comes down to the question of cost versus convenience. If you want to spend as little as possible on coffee for your home or office, stick with a full pot brewer and your favorite off-the-shelf coffee. If you are looking for convenience, and you do not mind paying for it, go with a single server machine. Galaxie carries both. As a leading provider of office coffee and beverage service in the New York area, we are proud to offer our customers a full range of choices in equipment, beverages, and allied products.