Cold Brew

Top 5 Coffee Industry Trends for 2017

Top 5 Coffee Industry Trends for 2017We are now a couple of months into the year, and already some interesting trends are developing in the coffee industry. Here at Galaxie Coffee, we follow those trends for obvious reasons. Below are the top five just now emerging. Some will undoubtedly continue to grow and significantly impact the industry this year while others will simply fade away. It will be interesting to see how each of them fare.

1. Adding Nitrogen to Cold Brew

Both the National Coffee Association and research company Mintel agree that cold brew will be very strong in 2017 while iced coffee begins to decline. But Mintel goes one step further by predicting the introduction of nitrogen to cold brew. A few national coffee chains are already using the trick to create a creamy cold coffee beverage that is rather unique. If they can make it work, we expect more companies to be experimenting with nitrogen cold brew.

2. Marketing Will Focus on the Experience

Millennials are now the single largest demographic group in America despite the aging population of baby boomers. As such, the coffee industry will be targeting millennials quite a bit more this year. That means focusing the message on the social experience of coffee rather than brewing that morning cup of joe before heading off to work. Focusing on the experience will be seen in everything from packaging to advertising. There will also be less emphasis on price, given that millennials are more likely to freely spend for an experience they appreciate.

3. A New Emphasis on Coffee Processing

With the industry now focusing more on millennials, they are also looking at new ways to present coffee. We expect to see a greater emphasis on coffee processing to create new flavors and styles. Processing occurs between harvest and grinding; it includes everything from roasting to aging.

4. Greater Demand for Bottled Coffee

Though iced coffee ought to decline while cold brew grows, both trends could be overshadowed by higher demand for bottled coffee. Known in the industry as ready-to-drink (RTD), this coffee product generated revenues in excess of $2 billion in 2015. Late last year, Coca-Cola and Dunkin Brands even entered into a partnership to bring new bottled coffee products to market in 2017.

5. The Convergence of Coffee and Alcohol

Lastly, younger coffee drinkers have been looking for the local coffeehouse and the bar next door to merge for a long time. It looks like 2017 could be the year for such an enterprise. Industry watchers expect more coffeehouses to start serving alcohol in 2017. Some of them will undoubtedly find ways to infuse their coffee with alcohol to create unique, new beverages.

We expect our own emerging trend here at Galaxie Coffee: growing opportunities to serve more customers as we work hard to introduce the Galaxie name to more offices and work sites throughout the greater New York area. If you are looking to add coffee and beverage service to your workplace, we would be happy to serve you.

2 Reasons Cold Brew Coffee Is So Popular

Great Cup Of Freshly Brewed Ground CoffeeFew trends in the coffee industry are as popular right now as cold brew coffee. The cold brew revolution is so strong that retail sales grew to nearly $8 million in 2015, up some 115% from the year before. Cold brew concentrate can be purchased off-the-shelf or, if you prefer, brewed at home using a cold brewer that replaces hot water with cold water and time.

Just in case you are not familiar with the process, cold brewing coffee is a pretty simple process from a practical standpoint. You simply fill your cold brewer with water, add ground coffee, and let it drip for several hours. In the end, you will have a perfectly brewed cup of coffee unlike anything else you have tasted.

Why is cold brew coffee so popular? Here are the top two factors driving the trend:

1. Less Bitter, More Flavorful Experience

Brewing coffee with hot water causes the release of certain oils and fatty acids that are not produced during the cold brewing process. These oils and fatty acids are that which give hot coffee its bitter taste and its bite. Some people like that flavor, and that’s okay, but others do not. They try to offset the bitterness and bite by adding cream and sugar.

The cold brewing process still extracts the flavor compounds from coffee along with some of the caffeine. But because the oils and fatty acids are only soluble at high temperatures, they do not come through the cold brewing process. You are left with a less bitter beverage that is more about the flavor of the coffee bean than anything else. Cold brew coffee is significantly more mild in its flavor, but the flavors tend to be deeper and more complex.

2. Coffee Drinkers Love Fads

The second factor driving the cold coffee revolution is less about the beverage and more about the fact that coffee drinkers – especially the younger ones – are easily influenced by fads. According to a September 2015 report published by Food Business News, cold brewed coffee is particularly appealing to older millennials. Roughly 55% of them prefer cold brew over standard, hot brewed coffee.

If nothing else, the coffee industry in America is very much trend driven. From the popularity of coffee houses to single cup machines to cold brewing, coffee drinkers will latch onto trends and ride them out until they fade away to the next emerging trend. It is almost a self-perpetuating sort of thing. Right now cold brew coffee is in. Just that fact alone is attracting more people to it.

Our position at Galaxie Coffee is one of providing whatever our customers want. We are proud of an extensive product list that includes an extensive list of coffees and teas, complemented by other beverages and a full range of breakroom supplies. We offer the best office coffee service in the greater New York area and beyond. We would be happy to serve you as well.

Hot and Cold Brewed Coffee: Which Is Better?

Hot and Cold Brewed Coffee - Which Is BetterNow that cold brewed coffee is all the rage among self-described coffee aficionados, we are faced with a cultural argument that seems to have no solution: which is better, hot or cold brewed coffee? Those who prefer hot coffee insist in that hot brewing is the only way to go while those who love cold brewed say the taste is a lot better thanks to less acidity and bitterness. So who’s right?

The reality is that there is no right or wrong. The better beverage for you is the one you enjoy the most; it is that simple. If you prefer the taste of hot coffee over a cold brew, then hot coffee is better for you – and vice versa. With that said, there may be some circumstances in which you prefer one choice over the other. For example:

  • Winter Weather – There are just some times when only a hot beverage is suitable. Winter weather comes to mind here. You might prefer a hot cup of joe over cold brewed coffee when the temperature outside is cold enough to freeze your breath. Hot coffee warms you up like nothing else.
  • Summer Weather – The other side of that coin is summer weather. There are times when it is so hot outside that you wouldn’t even think of consuming a hot beverage under any circumstances. Cold brewed coffee with a few ice cubes might be just what you are looking for.

Hot brewed coffee tends to be the preference first thing in the morning because the aroma of brewing helps to wake us up. It also tends to be preferred at the end of a formal meal and when sitting around socializing with family and friends. Cold brewed coffee is more appreciated at outdoor gatherings, during informal parties, and as a delicious beverage that can be consumed with a light lunch.

Flavor Preferences Are Key

Determining when hot or cold brewed coffee is preferred may be a simple matter of understanding the flavor issue. Ground coffee contains certain solubles that are dissolved in water during the brewing process to create the beverage we call coffee. It is these solubles that give coffee its flavor. And the reality is, hot brewing dissolves more solubles than cold brewing.

At the end of the day, it all comes down to how much flavor you want packed into your cup. If you want maximum flavor and aromatics, go with hot brewed coffee. If you prefer a lighter and less intense flavor with no aromatics, choose cold brewed. It’s all up to you.

Whatever your preference, Galaxie Coffee has a full selection of coffee products for your office. We carry standard coffees, gourmet coffees, single serve products and more, along with a full line of teas and cold beverages. We stock everything you need for complete office coffee and beverage service for clients throughout the greater New York area. We would be happy to service your office as well.

New Coffee Brewing Technology Pushing the Envelope

New Coffee Brewing Technology Pushing the EnvelopeThe single cup brewer from Keurig may not have taken the coffee drinking world by storm when it was introduced back in the late 1990s, but it eventually became a technology that redefined how we enjoy our favorite hot beverage. It is technology that has had a profound effect on the coffee industry as a whole. But there are new technologies on the horizon that may just push Keurig back to the fringes within the next decade. We have put together a list of just a few of those technologies.

The Auto Barista

If you could walk up to a counter and get that perfect cup of designer coffee without having to wait on a barista, would you go for it? Equipment manufacturers think so, which is why they are now developing complex, computerized brewers capable of making a wide selection of custom coffee drinks at a moment’s notice. Curtis is but one example. Their Gold Cup machine makes it possible to brew your own customized cup of coffee in just a few minutes.

By-the-Pot Coffee Strength

Your traditional pour over machine requires you to adjust the amount of coffee in the filter basket to determine the strength of your finished pot. That’s fine for those who scoop, but for offices that use prepackaged portions or the all-in-one package, strength is determined beforehand. That is about to change. A number of different companies are working on machines that allow you to adjust the strength of the pot without changing the volume of coffee. You can use the same prepackaged sachet to brew light, medium, and full-bodied pots. Brew-Tek already has one such machine on the market.

Air Pressure Brewing

Brewing a cup of coffee using air pressure is a growing trend among the crowd that cannot see themselves clear to using a standard pour over machine. Of course, manufacturers are responding. There is a new sci-fi looking device from Trinity that looks nothing like a traditional coffee brewer. However, it can brew your cup of coffee using three different methods, including air pressure.

Slow Drip Cold Brewing

Slow drip cold brewers are not necessarily amazing new technology inasmuch as they are a different process. Slow Brewers are becoming the latest ‘must have’ device in millennial offices and downtown coffee bars looking to cater to young professionals. The only downside to this technology is that it can take anywhere from 4 to 13 hours to brew a pot. It might be worth it if you are the kind of person who likes the milder and less intrusive taste of cold brewed coffee.

Coffee brewing technology is changing to keep pace with the times in which we live. Some of that technology is pushing the envelope in terms of automation and choice; other advances are more about the process. At any rate, Galaxie Coffee welcomes all this new technology as long as it makes what we do better. After all, it’s all about the coffee.

Craft Roasters and Cold Brew: The New World of Coffee

Craft Roasters and Cold Brew - The New World of CoffeeAs coffee lovers ourselves, the team at Galaxie Coffee appreciates the efforts of those on the cutting-edge of America’s coffee culture. We appreciate the growers, roasters, and retail outlets who make enjoying a good cup of coffee a genuine pleasure. Without them, coffee just would not be the same.

Galaxie Coffee works with a number of industry professionals at the forefront of the industry. For example, City of Saints Coffee Roasters is one of the local craft roasters we support. City of Saints takes great pride in offering its customers distinct blends made from coffee beans acquired from Ethiopia, Costa Rica, and Guatemala. They take great pride, as do we, in the pleasure their customers experience every time they have a cup.

Craft Roasted, Not Exclusive

Craft roasted coffee is the latest in a long line of artisan products to come to America. The trend began years ago with artisan cheeses, artisan chocolates, and craft beer. Now craft roasted coffee is taking its place as the premier coffee product for those consumers looking for something other than the corporate blends found on grocery store shelves and in franchised coffeehouses.

While craft roasted coffee is high-quality coffee with excellent flavor, it is by no means exclusive. It is not as though craft roasters intentionally price all but the most affluent of customers out of the market in the same way some other artisans do. Rather, roasters want everyone to enjoy what they enjoy. City of Saints is just one example. They operate two excellent coffee shops in the metro area; one in Hoboken and the other in the East Village.

Say Hello to Cold Brew

We would be remiss if we did not talk about cold brew coffee alongside craft roasted products. It turns out that the emergence of craft roasting has given new life to a cold brew process that has been around, but largely ignored, for generations. Cold brew coffee is a very different kind of experience in that the flavor of the beverage is more subtle and less bitter compared to traditionally brewed coffee.

Combining a high-quality craft roasted coffee with the cold brew process results in a very delightful product just about any coffee lover would appreciate. Of course, that’s assuming one appreciates cold coffee. But if not, craft roasted coffee is just as good hot as it is cold.

The staff at Galaxie Coffee welcome the opportunity to work with partners such as City of Saints. We know the craft roasted market is not one all of our customers will fully embrace, but we are happy to offer craft products to anybody who wants them. You need only ask about our selection of craft roasted coffees when you contact us.

In addition to coffee, we offer a complete line of hot and cold beverages, breakroom supplies, and janitorial products. Our service area covers all the New York Metro including offices, manufacturing environments, retail outlets, professional buildings, and more.

How Is the Coffee Industry Evolving?

How Is the Coffee Industry EvolvingThe latest statistics from the National Coffee Association USA show that more than 75% of Americans consume coffee. The market is as strong as ever, so there are no real worries that the bottom will fall out of the coffee industry any time in the future. Yet the industry is evolving. It has to. Every industry changes and adapts to customer preferences and rising and falling trends.

So, just how is the coffee industry evolving? There are many examples of microevolution going on all around us. Examples include the development of new flavors, the growing popularity of espresso drinks and competition among coffeehouse chains to dominate the American landscape. However, there are much larger evolutionary influences currently underway that will have a profound effect on the industry of the future. Those influences are the further development of single-serve technology and the “new” coffee culture.

Developing Single-Serve Technology

You may be tired of hearing about single-serve in the coffee industry. Nevertheless, there is no greater force right now directing where things go with coffee. Some 27% of Americans own a single-serve machine; another 12% have serious intentions to purchase one in the future. Even more astounding is the fact that 75% of consumers have a general awareness of the single-serve option.

It is easy to assume that the phenomenon will only continue to grow to the point of completely dominating the marketplace. Nonetheless, that is not likely to happen. Why? Because price will eventually trump convenience. A case in point is the inventor of the coffee pod system, John Sylvan, who does not use the system himself. He has eschewed his own invention because it makes drinking coffee too expensive and goes against the ideals of sustainability. Eventually, the rest of the coffee drinking world will catch up to Sylvan. Single-serve will become passé; it is just a matter of time.

The “New” Coffee Culture

The coffee culture of the 1990s, created by the popularity of chains such as Starbucks, is itself evolving. In an attempt to elevate the morning cup of coffee from the working man’s beverage to something the elite can enjoy, a “new” coffee culture is emerging; a culture that is eerily similar to the wine and gourmet food culture. This new coffee culture is already having an interesting effect on the industry.

For example, cold-brewed coffee is now the hottest trend among millennials. Cold-brewed coffee is not new – it has been around for generations – but it is suddenly popular among younger coffee drinkers looking for a way to differentiate themselves from their older peers. We now have coffee purists whose preferences for gourmet products, different brewing methods, and sustainably sourced coffee beans will influence how the industry does things.

The coffee industry will continue to evolve with each passing year. At Galaxie Coffee, we are committed to providing our customers with the coffee, equipment, and complete beverage service they need for a productive and comfortable workplace. As the industry evolves, so will we.

Cold Brew Coffee Makers the Next Big Thing

Cold Brew Coffee Makers the Next Big ThingIf there is one thing that we can say about the classic American marketing company, it is that they are incredibly adept at creating a need and then finding a way to fill it. We see this in the coffee business all the time. For example, the single serve coffee machine was considered a luxury when introduced in the early 2000s. Ten years and millions of marketing dollars later, single serve machines are considered a necessity. So what’s the next big thing coming in coffee? The cold brew coffee maker.

Cold brew coffee is today what latte and cappuccino were seven and eight years ago. It is the new hip coffee drink among young professionals and older coffee drinkers alike. How hip is it? It is so hip that even in a country like England, where they are more known for their tea than coffee, cold brew coffee is all the rage. You can buy cold brewers in London as easily as you can in New York.

Cold Brew Machine

A person who wants cold brew coffee cannot just brew a pot with a traditional hot water machine then throw it in the refrigerator for a few hours. No sir. Cold brewing is an entirely different process that extracts different flavors from the coffee bean. It has been said that cold brew coffee is milder, gentler, less acidic and naturally sweeter. The problem is that the brewing process takes 12 to 24 hours.

In order to allow your coffee to steep for that long without ending up with grounds suspended in the final product, you need a special cold brewer capable of suspending the coffee in the water while keeping it all together. To that end, a number of manufacturers have come up with cold brewers.

The clear leader right now is the Toddy Cold Brew System. Toddy has been making cold brewers since the 1960s, but they have remained largely obscure in the absence of a cold brew craze. Now that the craze is on, Toddy is quickly becoming a household name. Competitors include household products manufacturer OXO, French press maker Bodum, and Filtron.

Coming to Your Office, or Not

So, will the cold coffee craze make it to the average office environment? Probably not. At least not where brewing in the office is concerned. Who has the foresight to set up the cold brewer the day before the coffee will be consumed? Moreover, at the rate office drinkers down their java, it would take too long to cold brew enough to keep the entire office happy every day.

Cold brew coffee will continue to be the domain of neighborhood coffeehouses and mass producers capable of putting out thousands of bottles per day. As for the Galaxie team, we will keep right on with our mission of providing the greater New York area with coffee and beverage service that our customers can rely on. We would be more than happy to serve your office.