Young adults have always influenced coffee consumption in America. But as time marches on, younger consumers (particularly millennials right now) are having a greater influence than ever before. What makes them tick are the kinds of things that product and equipment manufacturers are focusing on for one simple reason: millennials are more likely to spend more money on coffee consumption than their older counterparts.
So, just what are the coffee consumption habits of the millennial generation? Keep reading to find out. Suffice it to say that millennials are very particular about their coffee.
A Preference for Espresso
Where older coffee drinkers are content with traditional, American coffee made with drip brewers, millennials are more open to all sorts of espresso-based beverages. According to the National Coffee Association’s 67th National Coffee Drinking Trends report, consumption of espresso products has nearly tripled in the last seven years. Much of that increase is due to the expanding preferences of millennials.
Alongside a stronger preference for espresso, millennials are also more likely to choose gourmet specialty coffees. Consumption of gourmet coffees has tripled among millennials since 2008; it has doubled among those ages 25 to 39 as well. Simply put, gourmet coffees and espressos are all the rage among millennials.
A Preference for Quality
Millennials are sticklers for what they consider quality. Whether it’s smartphones or clothing choices, they are willing to pay top dollar for quality they appreciate. The same holds true for their coffee choices. Data suggests that millennials will drink less coffee compared to their older counterparts, yet focus more on quality when they do consume coffee beverages.
A Willingness to Try Different Things
One could argue that the most profound affect millennials are having on the coffee industry relates directly to their willingness to try different things. For example, it is the younger coffee drinker that is responsible for the astronomical success of single cup brewers. Despite being exponentially more expensive, millennials are willing to pay for the convenience of single cup.
Their willingness to try something different has led to the recent cold brew craze. It is the driving factor behind new age coffee houses, fair trade coffee products, and nearly every other innovation that has come to the coffee industry in the last ten years.
Striving to Meet Every Need
The team at Galaxie Coffee is acutely aware that the coffee industry is evolving over time. This is nothing new. Evolution has always been part of what we do. Therefore, we strive to meet every need presented by our customers. That will not change even as millennials influence how coffee is consumed in the United States.
For more information about our business, please contact us at any time. Galaxie Coffee is proud to serve the entire greater New York area by providing the best coffee and beverage service along with breakroom and janitorial supplies. We would be honored to service your office with high-quality coffees, teas and other beverages.