Monthly Archives: January 2015

How Do Coffee Preferences Differ among Age Groups?

How Do Coffee Preferences Differ among Age Groups?Coffee clearly outpaces tea as the hot beverage of choice in the United States by about 3 to 1. In fact, coffee is so common in this country that it is generally assumed one drinks it unless otherwise stated. We drink coffee just about anywhere we can find it. And of course, don’t forget the coffeehouse culture that was birthed a few decades back. Coffee is all around us.

We thought it would be interesting to look at coffee preferences by age group, just to see if there were any drastic differences worthy of noting. What we found was not too surprising given the state of the coffee industry in 2015. The numbers we are about to share with you come from a white paper commissioned by a nationally known coffee and tea wholesaler, S&D Coffee and Tea.

Beginning the Coffee Habit

Consuming coffee in the United States has long been associated with maturity and adulthood. Because of the caffeine, we do not tend to give coffee to younger children. So having that first cup as a teenager is a sign that one is entering adulthood. The numbers from the S&D white paper bear that out.

According to their research, 87% of all American coffee drinkers begin consuming coffee prior to age 21. Among younger Millennials, most started drinking coffee at age 15; the average age among older Millennials is 17. Somewhat surprising is Generation X. The average age to begin drinking coffee among this group is 19.

What is not surprising about the statistics is that most people began drinking coffee in their mid-to-late teens. This lines up perfectly with the common assumption that coffee drinking is associated with adulthood. Now let us look a little deeper at the preferences of different age groups.

What They Drink

Older coffee drinkers (age 35 to 44 among the study group) preferred regular, brewed coffee at a rate of about 65%. The remaining 35% enjoyed alternative coffee drinks such as cappuccinos, lattes, iced coffees, etc. We assume the preferences above age 44 lead much more heavily toward brewed coffee. However, that is not so with younger people.

Research shows that among 25 to 34-year-olds, just under 60% prefer brewed coffee to alternative coffee drinks. Younger people between the ages of 18 and 24 prefer alternative coffee drinks to brewed coffee at a rate of about 55%. Younger coffee drinkers are the primary supporters of the coffeehouse culture.

Perhaps the most surprising statistic of the S&D white paper is this: 47% of all Millennials report drinking more brewed coffee as they get older. The research indicates that coffee drinking habits ‘mature’ with age, with consumers drinking fewer alternative drinks in favor of more traditional coffee.

What do you prefer? Whether you drink brewed coffee or alternative coffee drinks, Galaxy has what you are looking for in an office beverage service. We are proud to provide the greater New York area with coffee, tea, and a long list of additional beverages.

Whose Numbers Are Greater: Coffee or Tea Drinkers?

Whose Numbers Are Greater - Coffee or Tea DrinkersHow common is it for people to begin the day with a hot beverage? It is nearly universal. Not only do we start our days with something hot, many people consume hot beverages throughout the day as well. This gives rise to a question that has been a matter of debate among coffee and tea drinkers for generations: whose numbers are greater?

The debate has a tendency to take on a life of its own when it involves individuals with strong opinions about either beverage. In order to spark some interest, and some lively discussion around your own office coffee pot, we have the numbers straight up. They are interesting, to say the least.

Coffee and Tea Consumption Worldwide

It is difficult to give an exact number of coffee versus tea drinkers worldwide. That said, there are some statistics we can use to extrapolate. For example, worldwide coffee production is about 8.5 million metric tons annually as compared to 4.7 million metric tons of tea. Coffee is the clear winner in terms of raw production. However, Pew Research notes that it only requires 2 grams of tea to make a single cup whereas coffee requires 10 grams. Tea production gets more bang for the buck.

Pew Research also cites a 2002 research paper published by GeoJournal in which writer David Grigg asserted that the number of cups of tea consumed annually outpaces coffee 3 to 1. However, volume does not necessarily indicate a greater number of drinkers. As Grigg’s paper explains, tea in many Eastern countries is used for religious and medical purposes in addition to being a daily beverage. These additional uses can increase consumption without necessarily increasing the total number drinkers.

North America, Europe, Asia

The numbers become a little more defined when we look at specific regions. For instance, coffee drinkers in the United States outnumber their tea-drinking counterparts by 3 to 1. In Canada, coffee is preferred (57.7%) over tea (42.3%), just as it is in Mexico (89.7% vs 10.3%) and most of South America.

Europe also tends to prefer coffee to tea, though not in such large numbers. Spain leads the Mediterranean region with a preference for coffee at nearly 86%. Nevertheless, that’s nothing compared to the Nordic region of Europe were coffee is preferred at a rate of nearly 90% in Norway, Sweden and Finland.

Moving on to Asia presents entirely different numbers. For example, Russia prefers tea by a rate of 77.5%. Chinese consumers are 99% tea drinkers while India comes in at 89% for tea. The two exceptions in Asia appear to be Thailand and the Philippines; they prefer coffee at rates of 76.6% and 94.7% respectively.

Whether you prefer coffee or tea, Galaxie offers both choices. We would be happy to bring our coffee, tea, and beverage service to your company in the greater New York area. We offer clients a long list of beverage and allied products along with the best equipment in the business.