Few trends in the coffee industry are as popular right now as cold brew coffee. The cold brew revolution is so strong that retail sales grew to nearly $8 million in 2015, up some 115% from the year before. Cold brew concentrate can be purchased off-the-shelf or, if you prefer, brewed at home using a cold brewer that replaces hot water with cold water and time.
Just in case you are not familiar with the process, cold brewing coffee is a pretty simple process from a practical standpoint. You simply fill your cold brewer with water, add ground coffee, and let it drip for several hours. In the end, you will have a perfectly brewed cup of coffee unlike anything else you have tasted.
Why is cold brew coffee so popular? Here are the top two factors driving the trend:
1. Less Bitter, More Flavorful Experience
Brewing coffee with hot water causes the release of certain oils and fatty acids that are not produced during the cold brewing process. These oils and fatty acids are that which give hot coffee its bitter taste and its bite. Some people like that flavor, and that’s okay, but others do not. They try to offset the bitterness and bite by adding cream and sugar.
The cold brewing process still extracts the flavor compounds from coffee along with some of the caffeine. But because the oils and fatty acids are only soluble at high temperatures, they do not come through the cold brewing process. You are left with a less bitter beverage that is more about the flavor of the coffee bean than anything else. Cold brew coffee is significantly more mild in its flavor, but the flavors tend to be deeper and more complex.
2. Coffee Drinkers Love Fads
The second factor driving the cold coffee revolution is less about the beverage and more about the fact that coffee drinkers – especially the younger ones – are easily influenced by fads. According to a September 2015 report published by Food Business News, cold brewed coffee is particularly appealing to older millennials. Roughly 55% of them prefer cold brew over standard, hot brewed coffee.
If nothing else, the coffee industry in America is very much trend driven. From the popularity of coffee houses to single cup machines to cold brewing, coffee drinkers will latch onto trends and ride them out until they fade away to the next emerging trend. It is almost a self-perpetuating sort of thing. Right now cold brew coffee is in. Just that fact alone is attracting more people to it.
Our position at Galaxie Coffee is one of providing whatever our customers want. We are proud of an extensive product list that includes an extensive list of coffees and teas, complemented by other beverages and a full range of breakroom supplies. We offer the best office coffee service in the greater New York area and beyond. We would be happy to serve you as well.